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Welcome to Pure Pricing Insights, where we give you a heads up on any key moves in mobile pricing in the UK and beyond.

Pure Pricing’s Q2 2020 Phone Sim-Only Quarterly Review

Headlines Tipping point reached as >50% of dataset sim-only phone plans require commitment of 12 months or more. The combination of 30-Day PAYM and 30-Day Prepay is now the minority of dataset

Q1 2020 Phone Sim-Only Review

Background: Each quarter we’re going leverage Pure Pricing’s datasets to look back and analyse how the UK phone sim-only market is evolving over time. We’ll review the market forces which impacted the

Can RAYLO Succeed in Making iPhones More Affordable?

Escalating prices of new iPhone models has created an opportunity for UK start-up Raylo. Raylo offer new and refurbished iPhones to consumers on a lease based model. At the end of the

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