In this piece, we are reviewing the pricing strategy behind EE’s Full Works for iPhone plan, launched September 2020. We want to examine why EE launched this plan, how it is performing, and what lessons can be applied to other elements of operator pricing. (continued)

More price increases are on the way for UK telco consumers as Vodafone confirms EU roaming charges are returning for its Pay as you go plans. This will impact Pay as you go customers on Vodafone brand plans, and also Voxi sub-brand. (continued)

2022 is shaping up to be a bumper year for telco operator revenue performance. Large spikes in inflation means more revenue thanks to operator’s automatic annual price increase mechanisms.
Households will see double digit annual price rises in O2 and Virgin Mobile pay monthly plans (11.7%), and near double digit increases (9.3%) from BT brands BT, EE and Plusnet across mobile pay monthly and home broadband plans. Similar price increases are being deployed by competitors. (continued)

Tesco Mobile has introduced differentiated pricing for Tesco Clubcard members as part of a new “Supermarket Mobile” marketing initiative. Tesco Mobile describe Supermarket Mobile as an exploration of what happens when the worlds of supermarket and Mobile combine. (continued)

EE’s recent move to reintroduce EU roaming charges led to alarmed press coverage. Was this a new post-Brexit cash grab on consumers wanting to enjoy a post-lockdown summer holiday? (continued)

Vodafone UK recently launched EVO, its new pay monthly device proposition. EVO is described as the “ultimate flexibility” in mobile phone plans.
How does the new proposition stack up? Let’s take a look. (continued)

This review will look at calendar Q3 2020 with market data as at Tuesday, 29th September 2020.
Insights include:
– Plans with commitments of 18-months or longer now comprise over a quarter (25.5%) of dataset plans.

This review will look at calendar Q2 2020 with market data as at Tuesday, 30th June 2020.
Insights include:
– A tipping point reached as >50% of the Pure Pricing dataset sim-only phone plans require commitment of 12 months or more.

Each quarter we’re going leverage Pure Pricing’s datasets to look back and analyse how the UK phone sim-only market is evolving over time. We’ll review the market forces which impacted the decisions of the operators that compete within the phone sim-only market.

This review will look at calendar Q1 2020 with market data as at Tuesday, 31st March 2020.