ourinsights

Views and insights into the evolution of UK telecoms pricing

Evaluating EE’s Full Works for iPhone Plan

In this piece, we are reviewing the pricing strategy behind EE’s Full Works for iPhone plan, launched September 2020. We want to examine why EE launched this plan, how it is performing, and what lessons can be applied to other elements of operator pricing. (continued)

EU Roaming charges return for Pay as you go customers

More price increases are on the way for UK telco consumers as Vodafone confirms EU roaming charges are returning for its Pay as you go plans. This will impact Pay as you go customers on Vodafone brand plans, and also Voxi sub-brand. (continued)

Inflation hits 30-year high triggering hefty automatic price increases by UK operators

2022 is shaping up to be a bumper year for telco operator revenue performance. Large spikes in inflation means more revenue thanks to operator’s automatic annual price increase mechanisms.
Households will see double digit annual price rises in O2 and Virgin Mobile pay monthly plans (11.7%), and near double digit increases (9.3%) from BT brands BT, EE and Plusnet across mobile pay monthly and home broadband plans. Similar price increases are being deployed by competitors. (continued)

Q3 2020 Phone Sim-Only Review

This review will look at calendar Q3 2020 with market data as at Tuesday, 29th September 2020.
Insights include:
– Plans with commitments of 18-months or longer now comprise over a quarter (25.5%) of dataset plans.

Q2 2020 Phone Sim-Only Review

This review will look at calendar Q2 2020 with market data as at Tuesday, 30th June 2020.
Insights include:
– A tipping point reached as >50% of the Pure Pricing dataset sim-only phone plans require commitment of 12 months or more.

Q1 2020 Phone Sim-Only Review

Each quarter we’re going leverage Pure Pricing’s datasets to look back and analyse how the UK phone sim-only market is evolving over time. We’ll review the market forces which impacted the decisions of the operators that compete within the phone sim-only market.

This review will look at calendar Q1 2020 with market data as at Tuesday, 31st March 2020.

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