In this piece, we are reviewing the pricing strategy behind EE’s Full Works for iPhone plan, launched September 2020. We want to examine why EE launched this plan, how it is performing, and what lessons can be applied to other elements of operator pricing. (continued)
2022 is shaping up to be a bumper year for telco operator revenue performance. Large spikes in inflation means more revenue thanks to operator’s automatic annual price increase mechanisms.
Households will see double digit annual price rises in O2 and Virgin Mobile pay monthly plans (11.7%), and near double digit increases (9.3%) from BT brands BT, EE and Plusnet across mobile pay monthly and home broadband plans. Similar price increases are being deployed by competitors. (continued)
Each quarter we’re going leverage Pure Pricing’s datasets to look back and analyse how the UK phone sim-only market is evolving over time. We’ll review the market forces which impacted the decisions of the operators that compete within the phone sim-only market.
This review will look at calendar Q1 2020 with market data as at Tuesday, 31st March 2020.