EE’s recent move to reintroduce EU roaming charges led to alarmed press coverage. Was this a new post-Brexit cash grab on consumers wanting to enjoy a post-lockdown summer holiday?
Each quarter we’re going leverage Pure Pricing’s datasets to look back and analyse how the UK phone sim-only market is evolving over time. We’ll review the market forces which impacted the decisions of the operators that compete within the phone sim-only market.
This review will look at calendar Q1 2020 with market data as at Tuesday, 31st March 2020.