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Pure Pricing's bi-annual report, Pricing to Drive ARPU, Tenure and Acquisition in the Consumer Mobile Market


Our clients include leading UK mobile and fixed operators, MVNOs, the telecoms regulator and a range of consultancies. Here is what some of them have to say about us.

"Pure Pricing's bi-annual report - "Pricing to Drive ARPU, Tenure and Acquisition in the Consumer Mobile Market" provides excellent insight and examples of innovative pricing propositions from across Europe. The layout is intuitive and is essential reading whilst benchmarking potential new propositions."
Senior Pricing Manager at Orange

"As Pricing Manager in Telefonica O2 Ireland I have used Pure Pricing to conduct research on our behalf. They have consistently delivered comprehensive, accurate reports, at times adhering to very tight timelines. Thus far I have been very impressed with their expertise and knowledge and the clarity and understanding their presentations and reports bring."
Matt Johnston, Pricing Manager at O2 Ireland

" Pure Pricing has built up a strong expertise in UK and European mobile pricing, and they present this knowledge in an insightful and clear fashion."
James Barford, Enders Analysis

" Pure Pricing’s clear understanding of the mobile market coupled with their quick turn-around with the monthly reports means that they provide a reliable and heavily depended on source of market intelligence.
Their professional approach has earned them a lot of respect from managers across the whole business."
Rebecca White, Market Insight Manager at Virgin Mobile

Virgin Mobile, O2, Orange, Vodafone, 3, T Mobile