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UK Mobile Analysis, competitor positioning, trends in pricing,  competitive positioning in the consumer and business segments

UK Mobile Analysis

The iPhone launch is a critical trading period for operators which drives continuous demand from management teams for pre and post launch insight. iPhone Spotlight is an essential resource which will provide core data and analysis to keep management fully informed for this critical market event.

Pre-launch coverage includes: history of key dates and timings, price comparisons and stock availability for the last three launches, and price and promotions tracking for the key handsets over time.

Post-launch insight includes: launch price analysis and outputs from a full mystery shopping programme with 100+ store visits. Reporting will bring data back from the retail market battlefield: what stock is available, who has it and how is it being rationed.