This bi-annual report is essential reading for mobile operators looking to improve their financial performance in the consumer mobile marketplace. Packed with hundreds of price propositions from across the globe, this indispensable document looks at real world examples of how operators are using alternative price structures and mechanisms to grow revenue. 

The report is divided into four, well-structured chapters: Driving Average Revenue per User (ARPU), increasing tenure, lowering acquisition costs and developing segmented offers.  It is crammed with easy-to-read data including hundreds of examples of the most innovative pricing propositions in the global mobile market.

For anyone involved with mobile consumer marketing programmes this commentary is a must-read review.  The contents serve as a checklist against which operators can reassure themselves that all avenues for improving commercial performance through pricing have been explored.  It provides insight into the tactics used by countless national operators, which may translate into interesting promotions for use in other markets.

To generate the content for this valuable document, we are constantly sourcing the latest information direct from operators across Europe and beyond.  Not only is the research and data collection carried out for you, but we only pick out the best bits, giving you access to the information you need in one easy to read report, eliminating hours of research time.