Anne-Marie Plummer
Anne-Marie Plumer
Download Biography PDF
Joanne Lynch
UK Mobile Pricing Factbook, telecommunication industry professionals

About Us

Pure Pricing was formed back in 2004 and was the brain child of Anne-Marie Plumer and Joanne Lynch, both of whom are still Directors of the company today.  As experienced Consultants and Pricing Managers, they had identified the need for an impartial, unbiased supplier of accurate pricing information to help telecommunication industry professionals.  For this service to be valuable they also knew that it was essential to have an insider’s knowledge of how the telecommunications industry works. And so brimming with experience and enthusiasm, Pure Pricing was born.

The best way to describe us would be as a Market Insight company.  Our focus is pricing, promotion and proposition development in the dynamic telecommunications market. We understand that these areas are key drivers of revenue growth and profit generation in this competitive market.  So that’s why we offer a range of comparative and analytical publications that will simply make your life easier.

We’re also proud of our values.  Be factual, accurate, ethical and fair, and give your customers what they need.  Those are our guiding principles. Since our launch, we’ve built an impressive client list including network operators, MVNOs, regulators and consultancies who agree with our philosophy.

If you would like to know anything else about Pure Pricing, please feel free to contact us.